The right business to be in
Today, health and fitness is the big issue! It is a priority for everyone from governments to health services and educational establishments to children’s charities.
Little wonder then that the value of the fitness industry in the UK alone has grown to £3.2 billion. And with millions of people learning to swim every year, the sport is a key part of that growth. However, millions more still cannot swim. They are your potential customers.
Swalings has already taught over 20,000 people around the world to swim!
Swimming is so popular because it’s the perfect calorie and fat burning, muscle toning, cardiovascular but impact free exercise. Also anyone — young or old — can do it, it’s fun, family friendly and keeps people safe.
The fantastic achievements of the swimmers at the Beijing Olympics have undoubtedly increased the sport’s profile, demand for lessons and the value of this opportunity.